Perfect Trucking Job Template
Perfect Trucking Job Template
Legal Requirements for Truck Driver Job Ads
There’s no federal or state law in the U.S. that dictates how long a job ad has to be. However, what you include is regulated in a few key ways:
🚨 Required/Regulated Content:
- Truth in Advertising (FTC Guidelines): Pay, benefits, bonuses, and job responsibilities must be accurate and not misleading.
- EEOC Compliance: Ads must avoid discriminatory language and include an Equal Opportunity Employer (EOE) disclaimer.
- FMCSA-Related Disclosures (Optional but Encouraged):
- CDL class required (A, B, etc.)
- Experience level
- Type of freight
- Home time
- Pay structure (CPM, per load, salary, etc.)
So while there’s no word limit or length rule, the ad must be clear, truthful, and fair, especially regarding pay, home time, and job scope.
🧠 Driver Attention Span & Ad Effectiveness
📉 Real-World Attention Span Data:
- Studies show online users make a decision in 8 seconds or less.
- For truck drivers (often skimming on mobile or tablet), 30–60 seconds of reading is the sweet spot.
📌 Best Practices from Industry Benchmarks:
TYPE OF CONTENT | IDEAL LENGTH | WHY IT WORKS |
---|---|---|
Headline | 8–12 words | Clear, bold, benefits first |
Intro Paragraph | 2–3 lines | Capture interest fast |
Bullet Points | 5–8 total bullets | Easy to scan (pay, home time, freight, etc.) |
Full Ad Body | 150–300 words max | Long enough for SEO, short enough for focus |
Most high-converting ads on job boards like Indeed, Tenstreet, and Facebook fall between 200–250 words and are structured with:
- A short hook
- Bullets for key job details
- A quick call to action
🚛 Real Advice for Trucking Ads
- Keep it mobile-first: 70%+ of drivers view ads on their phones.
- Lead with pay + home time — that’s what stops the scroll.
- Break up text: avoid long paragraphs.
- Always include ZIP codes for targeting (especially on platforms like Google Jobs).
- No fluff — direct, benefit-driven wording wins.
✅ Final Recommendation:
- Length target: 200–300 words
- Structure: Headline → Hook → 5–7 Bullet Points → CTA
- Format: Mobile-optimized, EOE-compliant, keyword-rich for SEO
CDL-A [Job Type] | [Top Perk] | [City, State ZIP]
We’re hiring experienced CDL-A drivers for [local/dedicated/OTR] runs based in [City, State ZIP]. If you’re ready for consistent freight, strong pay, and home time you can count on — this is it.
- Home Time: [e.g., Home Weekly / Daily / Every 2–4 Weeks]
- Pay: [e.g., $1,200–$1,700/week DOE]
- Freight: [e.g., Dry Van, Reefer, Flatbed — No-touch or live load]
- Routes: [e.g., Regional lanes in Midwest, Southeast, etc.]
- Bonuses: [e.g., $2,000 Sign-On, Performance Pay, Longevity]
- Equipment: [e.g., Late-model, Manual/Automatic Available]
- Benefits: Full health, dental, vision, 401(k) with match
Requirements: CDL-A license, [X months] experience, must live within [X miles] of ZIP [XXXXX]
Ready to roll? Apply now and a recruiter will be in touch within 24 hours.
Class A Jobs 411 is an Equal Opportunity Employer. We do not discriminate based on race, gender, age, disability, or any protected status.
Job Ad Compliance by State – 2025
As of 2025, several U.S. states and cities have enacted laws that regulate what must be included in job ads, especially around pay transparency, discrimination, and benefit disclosures. These laws primarily target employers posting online or public-facing job ads, including trucking jobs.
✅ States with Job Ad Laws (2025)
🔹 California
- Pay range (min–max salary or hourly)
- Job title and general duties
- Applies to any employer with 15+ employees, including remote roles that may be filled by California residents.
🔹 Colorado
- One of the strictest.
- Compensation range
- All benefits
- Bonus and commission info
- Must include this in any job post accessible to Colorado residents, even if remote.
🔹 Washington
- Must post pay scale and benefits in every job ad.
- Applies to employers with 15+ workers.
🔹 New York State (and NYC)
- Salary range (hourly or annual)
- NYC ordinance is strict: includes base pay and bonuses if known.
🔹 Illinois
- Starting Jan 1, 2025, companies with 15+ employees must include pay scale and benefits in job ads.
- Applies to any role tied to the state, remote or not.
🔹 Nevada
- Doesn’t require pay in the ad, but does require it to be available to applicants upon interview — not mandatory in the initial ad but still relevant.
⚠️ What You Should Include in Affected States
Requirement | Where It’s Required |
---|---|
Salary or Pay Range | CA, CO, WA, NY, IL (2025), NYC |
Benefits Disclosure | CO, WA, IL (2025) |
Bonus/Commission Info | CO, NYC (if part of compensation) |
Remote Worker Coverage | CA, CO, WA, NY (must comply if remote accessible) |
🧠 Pro Tip for Compliance
To stay compliant across the board:
- Always include pay range and basic benefits in ads.
- Make sure your remote jobs account for laws in employee home states.
- Standard disclaimer to include:
“Compensation varies by location and experience. Job may be subject to local pay transparency laws.”
🚛 Compliant CDL-A Truck Driver Job Ad Template (All States)
CDL-A Regional Truck Driver | Home Weekly | $1,300–$1,700/Week | Chicago, IL
We’re hiring regional CDL-A drivers based in Chicago, IL for consistent freight and strong weekly pay. This route covers the Midwest with flexible home time, reliable equipment, and great benefits from day one.
Pay & Benefits (Required by IL, CO, CA, WA, NY)
- Pay Range: $1,300–$1,700/week (based on experience and route)
- CPM Range: Starting at $0.56 CPM, up to $0.60 after 6 months
- Load Pay: $40/load under 150 miles | $25/load for 150–250 miles
- Bonus: $2,000 Sign-On + Driver Performance Bonus
- Benefits Include:
- Medical, Dental, Vision (effective Day 1)
- 401(k) with company match
- Paid Vacation after 1 year
- Optional: Disability, Life, Accident, Pet Insurance
- Employee Stock Purchase Plan
Job Highlights
- Home Time: Weekly reset — out 5–6 days
- Freight Type: Dry Van (Drop & Hook, Live Load/Unload)
- Routes: Midwest regional (IL, IN, MI, OH, KY)
- Miles: 1,500–2,000 average per week
- Equipment: Late-model manual or automatic tractors
Requirements
- Valid CDL-A License
- 6+ months verifiable experience preferred
- Must live within 100 miles of ZIP 60629
- Able to pass DOT physical and background check
EEO Statement
Class A Jobs 411 is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex (including gender identity or sexual orientation), age, disability, national origin, veteran status, or any protected status under federal or state law.
📍 State Disclosure Disclaimer (Recommended)
This job posting complies with pay transparency laws in California, Colorado, Illinois, Washington, and New York. Compensation is based on experience, job location, and route structure.