Proper Job Posting Practices for Recruiters & Carriers: Google-Compliant Do’s and Don’ts

Proper Job Posting Practices for Recruiters & Carriers: Google-Compliant Do’s and Don’ts

If you’re a trucking recruiter or carrier posting jobs online, you can’t afford to overlook Google’s job posting guidelines. Whether you’re posting directly on your site or through job boards, following these rules ensures your listings get indexed, ranked, and shown on Google for Jobs—and don’t get buried, flagged, or penalized.

Let’s break down the right way to post CDL jobs, with a clear list of Do’s and Don’ts to stay compliant and competitive.

🧩 Why Google Posting Compliance Matters

Google for Jobs is one of the most powerful free tools to drive traffic and applications to your CDL listings. But if you don’t format job posts properly, Google will:

• Not index your jobs

• Remove listings that appear low-quality or spammy

• Suppress duplicate jobs and redirect traffic elsewhere

✅ Job Post Do’s – Best Practices for Google Job Indexing

✔️ 1. Unique Job Titles

Use specific, keyword-rich job titles.

✅ Example:
CDL-A Local Delivery Driver – $1,500 Weekly – Home Daily | Kansas City, MO

Avoid:
Generic titles like “Truck Driver” or repeating the same title for multiple cities.

✔️ 2. Detailed Job Descriptions

Include:

• Job responsibilities

• Requirements

• Pay (even if it’s a range or “DOE”)

• Schedule or shift

• Location (city + state)

• Benefits

• Application instructions

✔️ 3. Structured Data (JobPosting Schema)

If you’re posting jobs on your own site (like ClassAJobs411.com), make sure to use Google’s JobPosting structured data.

It should include:

• Job title

• Date posted

• Hiring organization

• Job location (with street address or at least city/state)

• Description

• Employment type (Full-time, Part-time, Contract)

• Salary information (baseSalary, currency, unitText)

✔️ 4. Include Salary & Location

Even if estimated—Google prioritizes posts that include:

• Pay rates (e.g., “$75,000/year” or “$30/hour”)

• Specific city + state, or ZIP if possible

✔️ 5. Use Canonical URLs

If posting the same job in multiple locations, use canonical URLs or ensure the job post is geographically targeted with unique content.

❌ Job Post Don’ts – What Gets You Deindexed or Ignored

🚫 1. Copy-Pasting the Same Job Everywhere

Google filters out jobs that look duplicated across multiple locations. If you’re posting the same job in 20 cities:

• Use dynamic location content

• Tweak job descriptions slightly to reflect the market

• Or use canonical URL strategies

🚫 2. Missing Job Details

Avoid vague listings. Google deprioritizes posts that are:

• Missing pay

• Missing job type (e.g., Full-Time)

• Don’t list a company or employer name

• Contain placeholder copy like “TBD” or “Call for info”

🚫 3. Spammy Titles or Emoji Overload

Don’t add 🚛🚨🔥 in the title or SHOUT IN ALL CAPS. It:

• Looks spammy

• Violates Google Jobs’ formatting policies

• Decreases click-through rates

🚫 4. Broken Apply Links

Google wants a clear and functioning application flow. Avoid:

• Linking to a generic careers page

• Pages that require registration before seeing job info

• Pages without an Apply Now button

🚫 5. Expired Jobs Left Online

Outdated job listings hurt your SEO. Remove or update listings that:

• Are no longer open

• Have outdated pay, schedule, or hiring status

📌 Final Recommendations for Recruiters & Carriers

💼 Want Help With Job Posting Optimization?

If you’re posting jobs on your own site or through Class A Jobs 411, we can:

• Validate your schema

• Build UTM-tracked links

• Optimize titles and descriptions for Google Jobs compliance

• Bulk audit your current job feed